About Fooditive Group

Our mission, vision and values guide our everyday actions.

Our story

It all started with a dream

We have been working on improving the quality of life for people everywhere since our founding in 2018. We are a team of creative and innovative individuals who strive to improve the food industry by providing delicious, healthy, and sustainable products to consumers.

Fooditive® was founded with one mission: to be the most successful, creative, and a groundbreaking company that will change the food industry. Our vision is to make the world sweeter yet healthier by providing delicious meals that are both nutritious and enjoyable.

Our team is made up of experts in various fields such as culinary arts, nutrition sciences, engineering and manufacturing processes; we work closely together to ensure our products meet our high standards for quality control and safety testing.

We are also committed to taking feedback from customers so that we can improve upon existing formulas or introduce new ones based on customer preferences or needs.

How it all started

At Fooditive®, we've always been about bringing you the best possible products. We're still, at heart, a start-up. We want to make the food industry healthier and more sustainable—and tastier.

​Our mission is to maintain high standards in terms of quality control and food safety so that we can provide the best possible products. We're an open-minded company; feedback and suggestions from our consumers are highly appreciated. Therefore, we are continuously working on ways to optimize Fooditive® ingredients through new blends and extracts to enhance the taste and flavor.

As climate change worsens, we see it as our responsibility to innovate solutions that reduce side streams and waste of fruits and vegetables, thereby reducing our environmental impact as well as yours.

In our opinion, it’s one thing to promote diversity in words, but another to publicly support that view in actions as well.'

Values and Ethics

That's how we do business.

We love what we do

We’re passionate about our work and we find deep satisfaction in seeing how it helps our clients grow, attract and retain customers.

Our people

We believe in the power of equality and to stand with what we believe in, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status. We hold high confidence in being a team of considerate humans, of being honest and respectful towards each other, and towards helping each other grow along with Fooditive.


In order to be able to deliver on the demand, we work towards adaptable solutions providing replicability of the concept in different countries and regions, to create value from their local waste. We believe that we can facilitate sustainability in any region by valorising their side-streams.

Our love to the planet

We carry the virtues of sustainability as a part of our DNA, and it is an underlying practice engraved in every process that we carry out. We believe in a circular economy where we can use what is considered waste for another, and we strive to support a world where sustainability is the norm.

Learn more about sustainability and how is our responsibilities to our planet, and to you.

Learn more
Fooditive Group - New Era
Fooditive Group - New Era
Head Illustration