about us



Our mission, vision and values guide our everyday actions.

How it all started

Our story began with a vision. Since our founding in 2018, our relentless pursuit has been to enhance the quality of life for people everywhere. We are a dynamic team of inventive individuals, striving to revolutionize the food industry by offering delicious, healthy, and sustainable products.

Fooditive® was conceived with a singular mission: to be an industry-changing, creative powerhouse that would redefine the food landscape.

Our vision is to create sweeter, healthier ingredients that can make a real impact.

With a deep commitment to consumer-centric innovation, we welcome customer feedback to refine existing formulas or introduce new ones tailored to evolving preferences and needs.

Welcome to the heart of Fooditive
a journey that began with the visionary foresight of our founder, Moayad Abushokhedim. Raised in an environment where every resource was valued, Moayad cultivated a deep reverence for food, a sentiment that would become the cornerstone of Fooditive. This ethos, born out of necessity, transformed into
a compelling mission: to drive innovation and champion sustainability in the food industry.

Driving Force: The Tenacious Team That Breathes Life into Fooditive’s Vision

Our team comprises dedicated and passionate individuals committed to creating a sustainable future. From scientists and engineers to marketing professionals and business strategists, our diverse expertise fuels innovation and ensures excellence in every aspect of our operation. Fooditive’s team is dedicated to working towards a healthier and more sustainable world.

Our Advisors

We are fortunate to have guidance from a distinguished panel of advisors. These industry experts and thought leaders play a pivotal role in shaping our strategy, informing our decisions, and providing invaluable insight. Their wealth of knowledge and experience in areas such as food technology, regulatory compliance, and business development ensures that we navigate the complex landscapes of our industry with confidence. Their commitment to our vision drives us forward every day.

Pioneering Fooditive Sweetener

Our first product, Fooditive Sweetener, reflected these principles perfectly. A natural, low-calorie sweetener produced from apples and pears, it was the first tangible realization of Moayad’s vision. The Sweetener’s success and our other novel products are a testament to our commitment to addressing consumer needs while considering the environmental impact.
Fooditive’s approach to sustainability adopted a refreshing perspective. In addition to using plant-based ingredients, we supported ethical pay scales for farmers and instituted a transparent process that welcomed scrutiny from anyone eager to learn more about us. Our team is a vibrant mosaic of like-minded individuals who are dedicated to making this vision our shared reality.
Inspiring Partnerships & Team Spirit.

As we continue enhancing our product range to cater to evolving consumer demands and environmental needs, we remain committed to the journey we embarked on in 2018.

Despite facing numerous challenges and exciting adventures, our unwavering determination fuels our progress. Applications for novel food and self-GRAS for the U.S. market are steps towards widening our reach, and they remain well underway.

The Origins of Transformation

Innovation is the essence of Fooditive. Our journey includes the creation of the unique Fooditive Sweetener from upcycled fruit and vegetable side streams and the pioneering Vegan Casein through precision fermentation. These products are our contributions to a healthier, more sustainable world.
We firmly believe in a plant-based future for food. Our focus is on utilizing side streams of fruits and vegetables, transforming potential waste into valuable, functional ingredients. This approach is a reimagining of resources within a circular economy, contributing to a world where sustainability is a fundamental necessity.
Diversity and equality are more than ideals at Fooditive; they are the foundations of our company culture. We foster a workplace where every voice is significant, every idea is cherished, and respect is fundamental. Our diverse team is our greatest asset, driving creativity and innovation.
Commitment to Learning
We believe in the power of constant learning and growth, adapting and improving our products based on new research and insights.
Responsible Production
We focus on reducing side streams and waste, striving to protect our planet by actively participating in a circular economy.
We are dedicated to enhancing human health through our nutritious food products, working to lower salt and fat content without compromising on taste.

At Fooditive, we embrace future challenges with unwavering optimism and enthusiasm, fueled by determination and innovation. We see a world where our team, partners, and customers come together
to champion sustainability, transparency, and healthy food choices.