About Us
Fooditive: Inspiring the Future of Food through Innovation, Sustainability, and Transparency
Making a difference with innovation, sustainability, and quality.
Fooditive is a groundbreaking start-up dedicated to revolutionizing the food industry by creating products that are healthier, more sustainable, and delicious. Our commitment lies in the belief that everyone deserves the best possible products.
Our Journey
Our story began with a vision. Since our founding in 2018, our relentless pursuit has been to enhance the quality of life for people everywhere. We are a dynamic team of inventive individuals, striving to revolutionize the food industry by offering delicious, healthy, and sustainable products.
Fooditive® was conceived with a singular mission: to be an industry-changing, creative powerhouse that would redefine the food landscape. Our vision is to create sweeter, healthier, ingredients that can make a real impact.
With a deep commitment to consumer-centric innovation, we welcome customer feedback to refine existing formulas or introduce new ones tailored to evolving preferences and needs.
01
Innovation
We constantly push the boundaries of food science and technology to create healthier, tastier, and more sustainable food products.
02
Sustainability
We're deeply committed to minimizing our environmental impact, leveraging innovative practices like upcycling and precision fermentation.
03
Quality
We maintain high standards in quality control and food safety, ensuring the best possible products for our consumers.
04
Commitment to Learning
We believe in the power of constant learning and growth, adapting and improving our products based on new research and insights.
05
Responsible Production
We focus on reducing side streams and waste, striving to protect our planet by actively participating in a circular economy.
06
Health
We are dedicated to enhancing human health through our nutritious food products, working to lower salt and fat content without compromising on taste.
The Origins of Transformation
Our journey was ignited by a simple yet powerful vision of our founder, Moayad Abushokhedim. Reared in a culture where resources were limited, Moayad understood that food, the sustenance of life itself, is not a commodity to be carelessly discarded. This ethos soon became the bedrock of Fooditive, fanning the flames of innovation and sustainability from a personal philosophy to an organizational mission.
Driving Force: The Tenacious Team That Breathes Life into Fooditive's Vision
Our team comprises dedicated and passionate individuals committed to creating a sustainable future. From scientists and engineers to marketing professionals and business strategists, our diverse expertise fuels innovation and ensures excellence in every aspect of our operation. Fooditive's team is dedicated to working towards a healthier and more sustainable world.
Our Team
We are fortunate to have guidance from a distinguished panel of advisors. These industry experts and thought leaders play a pivotal role in shaping our strategy, informing our decisions, and providing invaluable insight. Their wealth of knowledge and experience in areas such as food technology, regulatory compliance, and business development ensures that we navigate the complex landscapes of our industry with confidence. Their commitment to our vision drives us forward, every day.
Our Advisors
The Origins of Transformation
Our journey was ignited by a simple yet powerful vision of our founder, Moayad Abushokhedim. Reared in a culture where resources were limited, Moayad understood that food, the sustenance of life itself, is not a commodity to be carelessly discarded. This ethos soon became the bedrock of Fooditive, fanning the flames of innovation and sustainability from a personal philosophy to an organizational mission.
Pioneering Fooditive Sweetener
Our first product reflected these principles perfectly. Fooditive Sweetener, a natural, zero-calorie sweetener produced from apples and pears, initiated the conversion of Moayad's vision into a tangible reality. The Sweetener’s success, as well as other novel products we launched, are a testament to our market leadership meed to address consumer needs, with the added benefit of peace of mind about their choices' impact on the fresh breath of the earth they inhabit.
A Strategic Introduction
Fooditive's approach to sustainability adopted a refreshing perspective. In addition to using plant-based ingredients, we supported ethical pay scales for farmers and instituted a transparent process that welcomed scrutiny from anyone eager to learn more about us. Our team is a vibrant mosaic of like-minded individuals who are dedicated to making this vision our shared reality.
Inspiring Partnerships & Team Spirit
As we continue enhancing our product range to cater to evolving consumer demands and environmental needs, we remain committed to the journey we embarked on in 2018. Despite facing numerous challenges and exciting adventures, our unwavering determination fuels our progress. Applications for novel food and self-GRAS for the U.S. market are steps towards widening our reach, and they remain well underway.
Navigating the Future: Evolving with Confidence and Determination
At Fooditive, we embrace future challenges with unwavering optimism and enthusiasm, fueled by determination and innovation. We see a world where our team, partners, and customers come together to champion sustainability, transparency, and healthy food choices.
Our path is ambitious, but the potential is boundless. Together, let's embark on this incredible journey and transform the world through the power of sustainable food innovation. Fooditive is committed to playing a vital role in shaping the future, one delicious, planet-friendly ingredient at a time.
Fooditive’s Journey
Leading the Future of Food