We are all about

making your life sweeter

Fooditive Sweetener

5-d-Keto-Fructose

At Fooditive, we're all about making your life easier. That is why we have developed a non-calorie sugar replacement called Fooditive Sweetener 5-D-Keto-Fructose. With the same taste and functionality as sugar, our ingredient is made from upcycling fruit and vegetable side-treams. It's allergen-free, GMO-free, non-cariogenic—and above all it tastes amazing!

Fooditive Sweetener Keto-Fructose is a 100% natural ingredient that supports the side streams of apples and pears production. We're proud to offer it to you as a natural sweetener that's perfect for any food or beverage product.

**Fooditive sweetener is not yet available for sale as it is in the process of the novel food application in Europe.

Fooditive Sweetener

5-d-Keto-Fructose

At Fooditive, we're all about making your life easier. That is why we have developed a non-calorie sugar replacement called Fooditive Sweetener 5-D-Keto-Fructose. With the same taste and functionality as sugar, our ingredient is made from upcycling fruit and vegetable side-treams. It's allergen-free, GMO-free, non-cariogenic—and above all it tastes amazing! Fooditive Sweetener Keto-Fructose is a 100% natural ingredient that supports the side streams of apples and pears production. We're proud to offer it to you as a natural sweetener that's perfect for any food or beverage product.

**Fooditive sweetener is not yet available for sale as it is in the process of the novel food application in Europe.

Our journey to sweetness began in 2012, when our founder embarked on a journey to develop healthy and affordable ingredients for businesses in the food and beverage industry. Through an extensive understanding of the importance and functionalities of sugar in food products, we proudly developed a natural sugar replacement to address the problems plaguing the sweetener industry.  

Our first product Fooditive Sweetener ® Keto-Fructose, which is a plant-based, zero-calorie sweetener with the same taste and functionalities as sugar that is produced by upcycling fruit and vegetable side-streams. The ingredient is allergen and GMO-free, and non-cariogenic. It is mainly used as a sweetening agent and sugar replacement in foods and beverages due to its good sweetening effect and zero-calorie content (in Europe and Japan, 0.2 kcal/g in the USA).

We developed a sweetener that  has the most leading digestive endurance associated with other sweeteners. It transcends in food and beverage uses by developing reduced sugar and weight management. It is also non-cariogenic and does not promote tooth corrosion, making it an attractive element for products positioned to improve oral health.

Fooditive Sweetener® Keto-Fructose does not have any calories as the body does not metabolize it as sugar but instead, it processes it as fiber. This is different from artificial sweeteners such as aspartame which, when metabolized, breaks down into chemicals causing them to have a calorific value.  

Best Applictions

FOR YOUR BRAND SUCCESS

THE BEST

APPLICTIONS

Fooditive Sweetener is suitable for a wide range of food and beverages, from soft drinks, sauces, dairy products, and baked goods, without losing the desired sweet taste.  Therefore, it contributes to an ever-increasing demand from consumers to reduce the sugar content of these products.  Because of its cool mouth feel and non-cariogenic properties, Fooditive Sweetener is ideal for dental products and other pharmaceutical applications.

Confectionery
Candy (both hard and soft)
Chewing gum
Chocolate (as a sweetener for the cocoa powder)
Beverges and soft drinks
Soft drinks
Juices
Sports drinks
Frozen desserts and dairy alternatives
Ice cream
Dairy products
Food and baked goods
Baked goods (e.g. bread, pastries and biscuits)
Jams
SaucesBaked goods (e.g. bread, pastries and biscuits)
Jams
Sauces

Our Approach

An increasing number of consumers are seeking products with clear nutritional labels; health issues stemming from excessive sugar intake have grown more prominent in recent years.  ​​Food manufacturers face a difficult challenge in finding a suitable replacement for sugar: it must deliver the same sweetness while maintaining similar levels of cost-effectiveness and functionality.  ​

We developed a solution to this dilemma using a new natural, zero-calorie, upcycled sweetener that promises to deliver improved taste, affordability, and a range of optimal functionalities.

/01
The Raw Material


We believe that waste has many uses, and we have integrated this principle into our process.

/02
Development Process


We have spent 11 years researching the science, taste, and functionalities behind sucrose in order to develop the sweetener. For the recreation of sucrose by using apple and pear side-streams, we employed a unique method called reversed engineering of sucrose.

/03
Characteristics and Best Use

Our experience in the industry and working with the best teams in R&D has helped us to learn which are the needs that missing in the sweetener industry. Our Clean, sweet taste similar to sugar that provides bulking and texture masking bitter flavors. Extend the shelf-life of food products, high processing stability (acid and heat).

Clean, sweet taste similar to sugar

Provide bulking and texture

Masking bitter flavours

Extend the shelf-life of food products

High processing & heat stability

Low hygroscopicity

Get to know more about Fooditive Sweetener

Kinder Process

Our sweetener uses natural process made with love and aim to provide the best sweeteners

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Kinder for you

Sweeteners have high health impact, our sweetener is a kinder product that does not sell you a story

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Kinder for the planet

Using side streams in our process that what set us apart from others, our process is 100% sustainable

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we provide more than just a sweetener, we provide a chance for people to enjoy food without guilt, without worries to taste the sweetest things in life and to enjoy a product that is made to be kinder for you, and kinder for the planet.

Moayad Abushokheidm

Fooditive Founder

Fooditive Group - New Era
Fooditive Group - New Era
Head Illustration